Pizza Hut Singapore
From two brothers with $600 and an idea to outlets in 84 countries globally, the Pizza Hut brand has reached international stardom. Its Singaporean operations provide the evidence.
Event preview: Malaysian International Food and Beverage Fair
The 20th Malaysian International Food and Beverage (MIFB 2019) is the largest F&B focused trade event in Malaysia which offers an ideal business matching and networking platform for F&B industry players to showcase their products and services at an international level.The event is set to be held on June 26–28, 2019 at Kuala Lumpur Convention Centre (KLCC) and open to trade visitors from 10.30am to 6pm. MIFB 2019 is expected to attract 600 participating exhibitors from 50 nations and 20,000 visitors from 70 countries. MIFB 2018 had a trade visitor turnout of 19,980 from 66 nations, which also comprised of some 250 international and local buyers who were invited and hosted. The MIFB Business Matching Platform generated 2,651 business connections with an estimated trade value of $300 million. Overall MIFB 2018 was a successful business networking event with 63% of current exhibitors expressing their interest to come back.Datuk Zulkefli Haji Sharif, the Chief Executive Officer of Malaysia Convention & Exhibition Bureau, commented: “For this year, I have noticed a bigger number of exhibitors have joined, especially from the region of China that something our country is looking forward in line with the agreement that we have with the Chinese government to enhance the relationship between the two countries. Furthermore, we have endorsement by Matrade, who encourage more Malaysian merchant trade, and established brands such as QSR Brands, which is also looking for an international market.”MIFB 2019 offers products and services ranging from natural and healthy produce, food technology, seafood and fishery, as well as halal food.
Five reasons to attend FOOD2CHINA EXPO 2019
FOOD2CHINA EXPO 2019, an experienced and professional exhibition in South China specialising in the imported food industry, will be held in Area C of Guangzhou Canton Fair Hall in Septemb The exhibition is organized by Guangdong Import Food Association and Guangzhou Food2China Network Technology Co., Ltd and managed by Worldex-SingEx Exhibitions (Guangzhou) Co., Ltd. The Guangdong Committee of China Council for the Promotion of International Trade serves as the supporting unit of the Expo.FOOD2CHINA EXPO, rooted in South China and covering the whole country, is committed to the development of the international imported food industry and will become a promising platform that provides global imported food enterprises with business networking and opportunities as well as brand pr.Improvement in scale, exhibitors and professional buyersFOOD2CHINA EXPO 2019 will be fully upgraded compared to previous editions. The exhibition area is expected to exceed 20,000 square meters and the number of overseas exhibitors is expected to reach over 800. The EXPO will attract more than 10,000 professional buyers with a wide range of snack, confectionery, meat, seafood, condiments, coffee, tea, wine, beer, health and maternal and infant food products from more than 30 countries and Greater choiceFOOD2CHINA EXPO 2019 sets up eight special zones, including Snacks and Confectionery, Meat and Seafood, Foods and Condiments, Wine and Beer, Coffee, Tea & Beverage, Health & Infant Food, Halal Food, and Service and Equipment sections. This year’s EXPO becomes more professional by expanding the range of exhibited products and the industry coverage, and will attract more imported food enterprises and professioNetworkingIn order to improve the…
A Q&A with Carabao’s Chief Marketing Officer John Luck
Expanding into new markets is no mean feat for any company.Extensive analysis is required, with a need to understand different demands, cultures, trends and demographics, whilst a number of barriers may have to be considered and overcome. And even after all of this, success is by no means guaranteed.With more foreign expansion and investment occurring now than ever before, marketing has become a crucial function to businesses looking to broaden their horizons – a function that Thai energy drink Company Carabao has mastered.Having launched just 16 years ago, the Company now holds 26 percent of the energy drink market in Thailand and has established itself in several European markets, including the UK.Speaking to Asia Outlook, John Luck, Carabao’s Chief Marketing Officer, reveals how the business has managed to be so successful in conquering new markets in the face of established competition, and what the Company has been recently pursuing to maintain its upward trajectory.Asia Outlook (AsO): John, you previously worked in executive marketing positions for the likes of Coca-Cola, Duchy Originals and Time Out London. How has your time at Carabao differed and what drew you to working as CMO of the Company?John Luck (JL): Put quite simply, everything is different from my previous roles! As a startup and a challenger brand, Carabao has to approach things differently, whether that’s our marketing initiatives, our products, the broad audiences we’re trying to engage, or the way in which we work in sports through our football sponsorships.This means my role is hugely diverse and spans across all areas…
KFC Myanmar : Maintaining Momentum
KFC Myanmar continues to grow having opened its first outlet in 2015. We caught up with Managing Director JR Ching for an update on progress.
Alcohol Strategies in Asia
This year’s third annual alcohol strategies in Asia conference is the only event of its nature across Asia.The event will delve into key challenges across the whole alcohol industry, including beer, spirits, wine and cider.Attendees will have the opportunity to hear from both the local and international brands to give rise to a well-rounded outlook and a fresh perspective on existing challenges. With only a handful of places remaining, join us at this year’s event to make priceless connections and stay up to date with new trends to influence your alcohol strategy to achieve greater profitability and brand awareness.WHEN: 27-28 SeptemberWHERE: SingaporeWEBSITE: http://www.arena-international.com/alcoholasia
Fi India & Hi 2018
Fi India & Hi is the only B2B event in the Indian subcontinent serving both the food and health ingredients and the processing and packaging industries.This year’s event will take place from 30 August – 1 September in Greater Noida, New Delhi, following a successful 2017 edition in Mumbai. More than 250 leading ingredient suppliers from 15 countries are expected to join Fi India 2018, making the show India’s premier ingredients event.For 12 years running, Fi India & Hi has been providing exhibitors with exclusive and unparalleled access to the Indian F&B retail market. Unlike other events, Fi India & Hi is exclusively dedicated to food and beverage ingredients rather than finished foods. This focus ensures that we provide exhibitors and businesses with tailored networking and learning opportunities – the necessary ingredients for your business to succeed.Our event makes it easier than ever to network with new and existing suppliers and gain insider knowledge about the latest industry developments as well as new technologies, products and services that help you develop and manufacture quality products.At Fi India & Hi 2018, you will have the opportunity to engage in various industry-leading discussions and events, including onsite live demonstrations and technical seminars by industry thought-leaders. We also offer a matchmaking service, helping you make the most of your visit by pairing you with the most relevant and qualified contacts that best suit your needs.No matter what your business objectives, Fi India & Hi 2018 is sure to offer you a recipe for growth. Join us at Fi India…
The Malaysian International Food & Beverage Trade Fair (MIFB)
The Malaysian International Food & Beverage Trade Fair (MIFB) has been serving the food industry as the F&B business hub for 18 years. MIFB continues to play its role as a platform for the F&B industry players to introduce, exchange, and learn about the latest innovations and technologies from around the world.Moving towards the 19th year, MIFB, the tantalising world of food business, aims to bridge the business connection between Malaysia and the world; the world and Asia.MIFB 2018 will be offering four specialised segments: F&B - Natural and Healthy Produce; Halal; Food Technology; and Seafood. Exhibitors will also be offered a highly focused event which caters to their needs and bring them the best ROI. More than 500 exhibitors from 45 countries will be hosted and more than 20,000 trade visitors from around the world are expected to visit MIFB 2018. WHEN: 27-29 JuneWHERE: Kuala Lumpur Convention Centre (KLCC), Kuala Lumpur, MalaysiaWEBSITE: www.mifb.com.my
Hi China Has It All
Join China’s leading event for innovative health and nutraceutical ingredients on June 20-22, 2018 in Shanghai, China.Hi China, co-located with Healthplex & Nutraceutical Products China and CPhI, is the place where the Chinese nutraceutical, functional food & beverages, and dietary supplement industries source innovative ingredients. HiC gives you the opportunity to discover an extensive offering in health ingredients, food ingredients, natural extracts, nutraceuticals and pharmaceuticals, all under one roof.Health ingredients China is a centralised area for health and natural ingredient suppliers and also includes the international pavilion.Co-located with six other shows, it's the one-stop event for sourcing Chinese food, health, pharmaceutical and nutraceutical ingredients, knowledge and partnerships.Hi China 2018 offers you opportunities to grow your business. We support you with matchmaking services, onsite supplier finder desks and the mobile app. There will also be a wide range of onsite seminars and conferences that will update you on the market trends and developments and help you navigate the Chinese regulatory systemFrom the HNC conference about the latest nutraceutical developments, to leading global and local suppliers of health ingredients and health finished products, to specialised pavilions focusing on nutrition and wellness, Hi China has it all! WHEN: 20-22 JuneWHERE: Shanghai, ChinaWEBSITE: www.healthingredients-china.com/2018
Fi Vietnam
Fi Vietnam, now a biennial event, ensures that you'll regularly connect with key industry professionals. The exhibition will take place on 16-18 May, 2018 in Ho Chi Minh City. Fi Vietnam provides exhibitors with unparalleled access to Vietnam and beyond, especially in the emerging markets of Cambodia, Laos and Myanmar.Unlike other events, Fi Vietnam is dedicated exclusively to food and beverage ingredients, not finished foods. This focus ensures that we provide exhibitors and businesses, networking and learning opportunities; the right ingredients for your success. Fi Vietnam unites domestic and international leaders of the food & beverage industry. More than 4,700 visitors and 140 exhibitors from more than 30 different countries are expected to join this year's exhibition covering more than 1,400 square metres, making the show Vietnam's premier ingredients event.At Fi Vietnam 2018 you will have the opportunity to participate in industry-leading discussions, discover the latest innovations first-hand, establish vital business connections, and develop new industry knowledge. Fi Vietnam 2018 provides unparalleled gastronomic insight into the region’s food & beverage market development.No matter what your business objectives, Fi Vietnam 2018 offers you a new recipe for growth! Write your page in Vietnam’s history cookbook and join us at Fi Vietnam 2018. WHEN: 16-18 MayWHERE: Ho Chi Minh City, VietnamWEBSITE: www.fi-vietnam.net
