Offering the right solutions for customers’ process measurement applications, KROHNE is a global supplier for process instrumentation and automation. Jason Yew, Managing Director – Malaysia, takes us on a deep dive.
INSTRUMENTAL TO PROCESS INSTRUMENTATION
The modern oil and gas industry is incredibly dynamic.
With the world having changed significantly following the COVID-19 pandemic, what was once referred to as simply the oil and gas sector is now more accurately described as the energy industry, encompassing conventional hydrocarbons alongside renewable and low-carbon energy sources.
This transition is happening against the backdrop of global economic shifts and ongoing geopolitical uncertainty, which are further reshaping supply chains, investment priorities, and risk management.
KROHNE has proudly established itself as an industry stalwart, leading the way in these new and ever-evolving challenges.
“We are a global manufacturer and solution provider for process instrumentation, measurement solutions, and services across multiple industries,” introduces Jason Yew, Managing Director – Malaysia.
Founded in 1921 and headquartered in Duisburg, Germany, KROHNE operates in over 100 countries, supporting projects of all sizes with local expertise. The group is a fully independent, family-owned organisation, headed by the third generation of the Rademacher-Dubbick family, who began the journey as a small enterprise over a century ago.
Since then, KROHNE has evolved into a global supplier and leading innovator for measuring devices, poised to face whatever challenges lie ahead in a perpetually changing sector.
“The world is evolving – and that evolution is already well underway. To succeed, companies must remain agile, innovative, and capable of adapting quickly,” details Yew.
“New challenges inevitably create new opportunities, and by leveraging digitalisation, the Internet of Things (IoT), and artificial intelligence (AI), KROHNE is actively developing the next generation of technologies and solutions to support this new energy landscape.”
“The world is evolving – and that evolution is already well underway. To succeed, companies must remain agile, innovative, and capable of adapting quickly”
Jason Yew, Managing Director – Malaysia, KROHNE
RELIABLE PRODUCTS, MODERN SOLUTIONS
Yew began his career as a custody transfer flow engineer with KROHNE after graduating with a bachelor’s degree in industrial technology. He found the role suited him immediately, as oil and gas is a highly technology-driven industry with a strong emphasis on process safety, accuracy, and engineered solutions.
“I found that combination both challenging and rewarding, and from that point on, I never looked back,” Yew enthuses.
After several years in engineering, he embraced a new challenge – moving into sales and business development, where he was responsible for building KROHNE’s oil and gas business, eventually positioning the Malaysia office as the group’s Asia Pacific hub.
The key to Yew’s career success has been bridging technology with people, translating complex measurement technology into practical value for customers, fostering long-term partnerships, and consistently delivering solutions that add measurable value.
KROHNE’s family-owned culture aligns very well with Asia and has played an important role in this journey.
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“Even after more than 20 years in the industry, the complexity of oil and gas and diversity of cultures continue to motivate me – there are always new challenges and constant opportunities to learn,” expands Yew.
The group works to differentiate itself in this competitive market through three primary areas. The first is innovative and proven technology, wherein KROHNE consistently brings reliable, field-proven technologies to industry, supported by a strong local presence. Second is KROHNE’s highly competent people, with continuous investment in training and human capital, ensuring customers receive world-class technical support locally.
The final area is long-term partnerships; as a family-owned group, KROHNE prioritises sustainable, long-term relationships, which have consistently proven successful.
Additionally, a key milestone in the group’s journey has been technology transfer from Europe to Asia.
“KROHNE Malaysia started as a small sales office, with turnkey solutions such as flow metering systems engineered in Europe. For the solutions business, this model proved unsustainable – solutions must be close to customers,” explains Yew.
By building a strong business case supported by customer testimonials, the group secured management approval to establish a full engineering and operational solutions hub in Malaysia, including a complete transfer of know-how and expertise.
“The early years were challenging – technically, operationally, and culturally. The biggest lesson learnt was that success ultimately depends on people. Trust, respect, and recognising individual strength are what enable teams from different cultures to work effectively together,” furthers Yew.
BRIDGING TECHNOLOGY AND PEOPLE
KROHNE’s business is structured around three integrated portfolios – products, solutions, and services – which, in turn, form a true one-stop shop for customers.
The former is a complete portfolio of process instrumentation, including flow, level, temperature, pressure, and process analytics; meters, sensors, systems, and accessories; and a wide range of proven measurement technologies.
Within the solutions portfolio, KROHNE delivers engineered, turnkey solutions for process control and automation, from single measurement points to complex metering skids and packaged systems. The group takes responsibility across the entire project lifecycle – from early consultancy through engineering, fabrication, and commissioning.
Lastly, its comprehensive services portfolio covers the full asset lifecycle. Through structured service level agreements, KROHNE provides flexible service offerings, from standard support to premium services, ensuring maximum system availability and plant uptime.
“These three portfolios work together to deliver reliable products, modern digital solutions, and world-class service, which today’s industries demand,” asserts Yew.
Equally, through its time-tested expertise and innovation-driven mindset, KROHNE addresses cross-industry challenges through a structured division approach. Each key sector has distinct requirements and drivers, whilst dedicated industry managers continuously feed customer needs to R&D.
“At a global level, these industry divisions collaborate to harmonise requirements into common technology platforms, with tailored features for specific applications. Beyond technology, effective communication and teamwork across disciplines are critical to delivering successful solutions,” explains Yew.
“Even after more than 20 years in the industry, the complexity of oil and gas and diversity of cultures continue to motivate me – there are always new challenges and constant opportunities to learn”
Jason Yew, Managing Director – Malaysia, KROHNE
EXPANDING GLOBAL COVERAGE
Currently, KROHNE is expanding its manufacturing facilities in Asia in order to enable global coverage.
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With the energy, data centre, and food and beverage industries all remaining strong growth sectors and demanding shorter lead times and cost-effective solutions, KROHNE’s expanding manufacturing capabilities in Asia allow it to be closer to the value chain and improve responsiveness whilst maintaining quality standards.
“Using our decades of experience in both Europe and Asia, KROHNE leverages the strengths of both regions to support global customers more effectively,” affirms Yew.
Additionally, the group utilises its expertise to provide solutions that help customers enhance operational efficiency, reduce environmental impact, and meet the challenges of the energy transition.
KROHNE is often involved early in projects, starting at the conception and technology selection stages, where good engineering decisions have the greatest impact. The group’s subject-matter experts combine field experience with application knowledge, translating lessons learned into optimised design criteria.
Over time, this continuous learning approach drives higher efficiency, reduced emissions, and improved lifecycle performance.
“Today’s market demands solutions that are not only reliable but also cost-effective and sustainable, which requires constant innovation and customised engineering – a core strength of KROHNE,” details Yew.
As the group continues to look ahead to another century of success and innovation, the team is seeking to strengthen its foundation to ensure it will be strongly positioned to meet the market challenges of the future.
“KROHNE will remain strongly focused on oil and gas, particularly the liquefied natural gas (LNG), gas, and floating production, storage, and offloading (FPSO) markets, whilst continuing to expand into renewables and new energy sectors. At the same time, further growth in the Southeast Asia region remains a key priority,” Yew proudly concludes.
