The Vietnamese division of ASSA ABLOY, a global leader in access solutions, is an integral manufacturing hub for the production of smart door locks, hardware, and more. Alison Astarita, Vice President of Operations, highlights the company’s two cutting-edge facilities and commitment to innovation.
UNLOCKING THE DOOR TO MANUFACTURING EXCELLENCE
Renowned across the globe for producing outstanding smart locks, doors, keys, gates, and automatic entrances, to name a few, ASSA ABLOY products are utilised by billions of people across the world.
The inception of the company’s Vietnamese manufacturing hub occurred when its greenfield factory was established in 2020, solely dedicated to producing smart door locks for the residential segment.
Fast forward four years, the company’s journey continued with a USD$30 million investment in a second state-of-the-art facility that specialises in door closers, which is expected to ramp up production to two million units per year once it reaches full capacity in the near future.
“Vietnam plays a key role in ASSA ABLOY’s growth strategy, so we can expect to continue expanding our manufacturing footprint in this fast-growing nation,” introduces Alison Astarita, Vice President of Operations.
Indeed, Vietnam is ripe with potential for manufacturing companies thanks to its favourable business climate, strategic location, and highly skilled workforce, making it an attractive destination for organisations looking to expand.
Additionally, nationwide government initiatives to improve infrastructure and support industrial growth further enhance its appeal.
“As technological advancements and market needs converge, Vietnam presents new opportunities for innovation and service delivery, creating a vibrant and dynamic environment for manufacturing companies,” she expands.
“As technological advancements and market needs converge, Vietnam presents new opportunities for innovation and service delivery, creating a vibrant and dynamic environment for manufacturing companies”
Alison Astarita, Vice President of Operations, ASSA ABLOY Vietnam
CONTROL AND EFFICIENCY
ASSA ABLOY’s presence in Vietnam makes it a key manufacturing hub for smart locks and door closers, exporting high-quality products to customers around the globe, with Europe and Asia Pacific in particular being key markets.
One of the company’s two factories across the country, ASSA ABLOY Smart Technology Vietnam (AASTV), is strategically located north of Noi Bai International Airport in Hanoi and has produced state-of-the-art smart locks since 2020.
ASSA ABLOY’s second facility, meanwhile, situated in Haiphong – the principal port city of the Red River Delta – opened its doors in September last year and is equipped with next-generation machinery and technology that ensure precision manufacturing and high-quality output.
“These locations not only enhance our logistical efficiency but also position ASSA ABLOY’s Vietnamese operations at the heart of industrial growth in the region,” Astarita insights.
Both of these world-class facilities are specifically designed to support large-scale production with an emphasis on control and efficiency.
Alongside its facilities, ASSA ABLOY is further distinguished by its commitment to innovation, quality, and customer service.
Indeed, the company’s focus on integrating cutting-edge technology with a user-centric design ensures that its products are not only advanced but also practical and reliable.
ASSA ABLOY’s smart locks, for example, incorporate the latest in biometric and connectivity technology, making them secure and user-friendly.
MAINTAINING A PRESTIGIOUS POSITION
ASSA ABLOY continuously expands its product portfolio to not only improve its own capabilities but also meet evolving market needs.
Recent additions to the product line include advanced access control systems, smart video doorbells, and high-security locking mechanisms. This approach allows the business to stay ahead of industry trends, offer comprehensive solutions that cater to a wide range of security requirements, and address new market segments.
“The introduction of new products provides opportunities for cross-selling and upselling to existing clients, further enhancing customer satisfaction and loyalty.
“By constantly innovating and expanding its product range, ASSA ABLOY ensures it remains a leader in the security solutions industry,” Astarita points out.
This prestigious position is further cemented by strong local partner and supplier relationships, allowing the company to secure a steady supply of high-quality materials and components.
“ASSA ABLOY’s supply chain strategy focuses on collaboration, transparency, and mutual benefits, building long-term supplier relationships. This approach keeps the company competitive and efficient with a flexible supply chain that quickly adapts to market changes and customer needs,” she affirms.
The company’s local partnerships and deep understanding of various markets likewise enable it to offer tailored solutions specific to regional challenges.
“The rapid ability of our Vietnamese operations to adapt to market changes and customer feedback also differentiates us,” Astarita highlights.
“By constantly innovating and expanding its product range, ASSA ABLOY ensures it remains a leader in the security solutions industry”
Alison Astarita, Vice President of Operations, ASSA ABLOY Vietnam
EMPOWERING STAFF
In Vietnam, ASSA ABLOY’s dedicated workforce comprises approximately 300 steadfast individuals, each integral to maintaining high standards of manufacturing and innovation.
With this in mind, the company places great importance on empowering its staff and recognising their contributions.
This is evidenced by the various initiatives implemented to support employee development, including training programmes, career advancement opportunities, and a variety of communication channels that create a positive working environment.
More specifically, ASSA ABLOY regualrly offer workshops and seminars on the latest technologies and industry and leadership trends, helping employees enhance their skills and stay updated.
The company also has a comprehensive recognition programme that regularly celebrates staff achievements and milestones. Therefore, by valuing and investing in its employees, ASSA ABLOY fosters a motivated and committed workforce that drives the company’s success.
ASSA ABLOY’s culture of continuous improvement and collaboration ensures employees feel valued and engaged in their work.
“As the business continues to flourish, we have ambitious plans for further expansion, promising new opportunities and major advancements within our teams,” Astarita closes.
As a manufacturing hub still relatively in its infancy, ASSA ABLOY’s main aim is to continually grow the business whilst keeping a competitive edge through its talented workforce and commitment to operational excellence.
