Burberry sales up 9% on Chinese demand

Editorial Team
By Editorial Team
Burberry sales up 9% on Chinese demand

Iconic British fashion group Burberry says sales jumped nine percent in the second half of its financial year thanks to a rise in Chinese demand for its products.

Total revenues rose to £1.116 billion in the six months to March 31, Burberry said, adding that retail sales soared 13 percent to 840 million lead by the Asia Pacific region – and especially China.

“With three-quarters of our revenue now generated in retail, we are pleased with the 13 percent growth in this channel in the second half, driven by continued innovation in product, marketing and customer service, especially over Christmas and Chinese New Year,” Burberry CEO Angela Ahrendts said.

“Looking forward, while we expect the external global environment to remain challenging, the team is intensely focused on optimising the significant opportunities that exist for the brand across geographies and product divisions, with particular emphasis on unlocking the potential of our digital platform and our newly-integrated fragrance and beauty business.”

Image: © Getty

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The Editorial team at APAC Outlook Magazine is a team of professional in-house editors led by Alex Tuck, Head of Editorial at Outlook Publishing.