Singapore Airlines Launching Premium Economy Class

Editorial Team
Editorial Team
Singapore Airlines Launching Premium Economy Class

Singapore Airlines (SIA) will launch a premium economy class in the second half of 2015.

CEO Goh Choon Phong made the announcement at the firm’s fourth quarter and full year earnings briefing on Friday.

The move comes as the carrier begins to undertake key initiatives to meet intense competition in the full service airline space.

Singapore Airlines said it will release further details about the new cabin class in due time.

At the full year earnings briefing on Friday, the carrier reported a profit of S$27 million for its fiscal fourth quarter (January-March), which was down 60 percent from the same period a year ago.

For the full year-end March 31st, the airline carrier achieved a net profit of S$359.5 million, which was a 5.4 percent drop from the previous year.

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The Editorial team at APAC Outlook Magazine is a team of professional in-house editors led by Jack Salter, Head of Editorial at Outlook Publishing.