Explore Issue 21 of APAC Outlook Magazine, the B2B magazine for the APAC region.

Latest 21 Corporate Stories

Paramit Malaysia Sdn Bhd

Delivering Peace of Mind Writer: Matthew Staff Project Manager: Arron Rampling As an internationally renowned Corporation based in the US, Paramit has long been one of the key operators in a complex and highly advanced medical device and OEM market, but is leveraging its flexibility and entrepreneurial flair as a smaller entity in Malaysia to achieve similar successes. Based in Penang, the wider Group’s abilities to provide fully-integrated engineering, manufacturing and post-manufacturing services to the medical industry primarily has been replicated in the Asia-Pacific region, with the latter’s supplier remit covering the rest of the world with its unparalleled levels of quality and consistency. With more than 25 years experience in manufacturing FDA-compliant products via rigorous controls, testing, research and development, market analysis and technological innovation, the business is now entering an exciting new phase of its evolution in Malaysia; with a new facility on the horizon and a whole host of global customers eagerly anticipating an even more extensive and refined Paramit offering in the future. Such exciting prospects have most recently been compounded by the acquisition of Lathrop engineering; a move which will see product realisation from ground-up design to scale-total with a unique focus on medical and life science instruments. The result will see a better quality, more reliable product range across the board and heightened customer satisfaction in the process; all of which will lend itself toward the Company’s overall goal of achieving a ‘transferless process in one domain’. Reduced times to market, reduced NRE costs and more predictable results from the outset by

Nicholas Kernan By Nicholas Kernan

Puma Energy Papua New Guinea

Answering Demand in a Fast-Growing MarketWriter: Emily JarvisProject Manager: Eddie Clinton Demonstrating the resiliency of its business model during the oil price slump, global integrated midstream and downstream Company, Puma Energy Holdings is keen to reinvest its strong profits back into the business to fund the Group’s continued expansion across key locations worldwide; including Papua New Guinea (PNG), South Africa, Colombia, Peru and the UK.After making inroads into Papua New Guinea in mid-2014 through the acquisition of InterOil Corporation’s oil refinery, service stations and fuel terminals for US£525.6 million, Puma Energy is now able to tap into its extensive knowledge of fuel, storage, distribution and refining to identify new growth opportunities and integrate the country’s fuel offering into the wider Group operations. With the venture establishing Puma Energy as the largest entity in downstream petroleum distribution in Papua New Guinea, the Company is proud to now have more than 50 retail sites - both branded and independent - as well as 11 storage coastal terminals, 11 airports and a storage capacity of more than 480,000 metres cubed.Pierre Eladari, Puma Energy’s Chief Executive Officer (CEO) commented: “We have been impressed by InterOil’s business, its strategic asset base, its customer portfolio and the quality of its management and people. There are many parallels between our global businesses and that of InterOil’s; in particular the importance of expertise in logistics, guaranteeing a reliable and secure supply of high quality fuels to our customers.”With the new operation complementing the existing Puma Energy global strategy of “disciplined investing in fast-growing markets where there is

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Elitegroup Computer Systems

Embracing the New Wave of Smart SolutionsWriter: Emily JarvisProject Manager: Arron Rampling For more than two decades, Elitegroup Computer Systems (ECS) has been committed to the development of cutting-edge technology to combat increasing competition and create innovative products with environmentally-conscious designs. Overcoming a great number of industry obstacles, the Company has experienced significant growth and development thanks to superior quality control that fosters trust and long-term cooperation with its customers.Founded in Taiwan in 1987, ECS has built a reputation spanning the manufacture and supply across several families of computer products including IOT, tablets, 2 in 1s, all-in-one (AIO), mini PCs, and motherboards.“In addition to our core products, we also provide customised computer programming, hardware and software design for a wide variety of customers as a value-added service that embraces the new wave of smart solutions,” says the Company.ECS has further embraced technology in its own internal processes, recently transforming its headquarters into a smart office that utilises the relevant IoT solutions. “With IoT, Smart Campus solution and mini PCs representing three fast-growing segments, we have invested significant resources to make various products to meet the market demand in these areas,” states the Company. “IoT is proving invaluable in most business and consumer applications, enabling the exchange of data to streamline existing methods of interaction, while also delivering energy savings, minimising water consumption, and other smart utility and environmental benefits.”Leading the wayForward-thinking businesses like ECS are discovering the promise of Smart Campus solutions to deliver a landscape of advanced technology solutions that can transform data into valuable, actionable insights. Collaborating

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Growing its Reputation on the World StageWriter: Emily JarvisProject Manager: Arron Rampling By expanding and extending its aero-capabilities in line with the changing needs of the global aviation market, Malaysia’s leading depot level maintenance facility, Aircraft Inspection, Repair & Overhaul Depot Sdn Bhd (AIROD) has seen a marked increase in its reputation on the world stage; today serving more than 77 customers across more than 33 countries.As the first in-country depot level maintenance facility to support the Royal Malaysian Air Force (RMAF) since its formation in 1976 – comprising fixed-wing and rotary wing aircraft and associated engine, aero-components and avionics maintenance services – AIROD has implemented a policy for continuous improvement across the entire value chain, generating added-value through improved quality and safety control measures.“We have been focused on the Company’s ability to perform at the highest level on the world stage which has ultimately paid off since being appointed by Lockheed Martin as an Authorised Hercules Service Centre in 1986, along with a whole host of other achievements that have allowed us to expand internationally throughout our history,” comments Sazahan bin Mohamad Yassin, Head of Strategic Marketing at AIROD.“In 2015, we signed a US$25 million, five-year contract with the United States Navy to service 15 Lockheed Martin KC-130J Super Hercules aircraft currently being operated by the United States Marine Corps. The agreement represents not only a significant milestone partnership between US-Malaysia defence trade, but also showcases Malaysia’s continued rise to economic prominence in the ASEAN community.”Yassin adds: “Over the years we have improved and adapted our service offering

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APM Automotive Holdings Berhad

Driving Ambitions Further Afield Writer: Matthew Staff Project Manager: Arron Rampling   For 45 years, APM Automotive Holdings Berhad has thrived as a components manufacturer striving to make a notable splash in the regional automotive pool, and is setting its sights further and further afield in order to extend this objective as widespread as possible. With a consistent goal to be a competitive regional automotive components manufacturer in the midterm before becoming a global supplier in the long-term, the business has grown from humble beginnings to that end and the past decade especially has seen the Company establish ASEAN-wide manufacturing operations to realise this future ambition. “A strong OEM presence in Malaysia, coupled with manufacturing facilities already firmly established in the region, has helped APM’s efforts in the local replacement as well as export markets,” the Company states. “We are committed to providing our customers with products of the highest quality.” As a listed Group split into suspension, interior and plastics, heat exchange and electrical, marketing, and engineering divisions; the diversification that has occurred over the years is an indictment of the small flexible ethos embraced initially, and the emphatic aims laid out further down the line. And with Indonesia, Thailand, Vietnam, Myanmar, the USA, Australia and the Netherlands all catered for from its Malaysian hub, APM continues to defy challenges and roll with the industry punches to find significant sector differentiators and to keep evolving. “As an automotive component manufacturer, APM spent many years developing its competencies before expanding into the global market,” General Manager of Overseas

Kierron Rose By Kierron Rose

AIMS Data Centre Sdn Bhd

AIMS: Data Service Provider of the YearWriter: Matthew StaffProject Manager: Donovan Smith AIMS continues to thrive as Malaysia’s leading carrier neutral data centre operator and managed services provider, capitalising on its role as one of TIME dotcom Berhad’s most significant subsidiaries to enjoy a strong performance in 2015; achieving revenue growth of 20 percent to exceed the data centre industry average of 4.6 percent, according to Malaysia Digital Economy Corporation (MDeC)’s 2015 revenue statistics.Beginning life in 1990, the business has had to diversify, adapt, transform and rebuild over its 25-year history to reach its current, internationally-renowned status. Overcoming competitive sectors and ever-changing market demands, it is in the arena of data centres where it has conquered and expanded from ultimately.“AIMS offers state-of the art facilities for equipment housing with unparalleled connectivity options,” the company states. “Maintained round the clock by expert staff, our data centres are equipped to the highest industry standards, 24-hour security, clean agent fire suppression, robust cooling system and uninterruptible power supply (UPS) with back-up generators.”Alongside its core data centre offering, exists an extensive range of managed IT services from procurement to the deployment of software and hardware, working closely alongside its ever-increasing range of international customers.These customers benefit from AIMS’ turnkey services across cloud technologies, content delivery, disaster recovery and carrier management to achieve an all-under-one-roof offering which looks set to reach an even more widespread demographic of both carrier and enterprise customers in the future.Healthy growthIn mid-2015, the most recent change was seen among its target market, adding an enterprise element to the existing

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F.H. Bertling Pte Ltd

Reacting to Regional DemandWriter: Emily JarvisProject Manager: Callam Waller With many leaders of industry tightening their belts in the wake of the commodity slowdown, F.H. Bertling Pte Ltd’s Chief Commercial Officer (CCO), Guenther Bielfeld cites the importance of remaining flexible and attentive to the finer details of any given logistics project as two vital components in the Company’s consolidation strategy.Building on more than 150 years of transport logistics expertise from the world-renowned Bertling Group, headquartered in Hamburg, the Company’s Asia-Pacific operations have focused on bolstering its core offering in project logistics while adjusting to the changing global economic climate.“Essentially, in terms of project logistics, we react to market trends and go to where the activity and customers are. From our Singapore base, this adjustment has primarily seen us shift our focus towards the emerging markets across Asia, the Far East and Africa, where we provide support throughout the entire logistics value chain,” says Bielfeld.Within the Company’s three main pillars of business – comprising project logistics; its own IT Company, Besitec; and Ship chartering, operations and technical management – is a set of services and solutions that each complement one another and come together to offer a total logistics solution delivered by a highly motivated and locally-sourced team of 160 in Asia-Pacific.“We strive to offer seamless services throughout the whole supply chain and testament to this, we obtained a license for MES (Major Export Scheme) to be able to electronically process import customs clearance and handle tax duty exemption for our customers in-house,” he adds.Presence on the groundDespite always having

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Zetta Jet

Aviation Luxury Like Never BeforeWriter: Emily JarvisProject Manager: Callam Waller Since launching on 8 August, 2015, luxury private airliner, Zetta Jet has adopted an aggressive expansion plan to continue growing its market share and deliver the ultimate private jet experience for discerning, elite travellers. Operating solely around clients’ schedules, the Company is able to draw-upon an established network of sales and support offices in six strategic global locations – namely Los Angeles, New York, London, San José, Harbin and Singapore – to deliver bespoke luxury experiences in business travel.“True to its international outlook, the Zetta Jet experience combines the dedicated Asian service philosophy with the flexibility and ‘can-do’ spirit of the US, adorned with the glamour of Europe’s enduring chic. At the core of Zetta Jet’s philosophy is the conviction that no desire is too extravagant and no request too difficult,” the Company commented at the time of launch.Within a month of establishing its head office in Singapore – often considered a hub for Southeast Asian business – the Company secured a lucrative annual business opportunity as the private airliner of choice for theSingapore Grand Prix, transporting star-studded individuals to Singapore for the prestigious night race, renowned among racing enthusiasts. Zetta Jet’s planes were fully-booked, with flights scheduled from cities across the globe including Dubai, Moscow, Beijing and London.The brainchild of seasoned aviation professionals’ Geoffery Cassidy (Managing Director), Matthew Walter (Director of Sales) and James Seagrim (Director of Operations), Zetta Jet brings together the very best in talent, facilities and technology to deliver a revolutionary private flight experience.An FAA-certified

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Samsung C&T Corporation

Singapore’s in Safe HandsWriter: Matthew StaffProject Manager: Tom Cullum Capitalising on nearly 80 years of global experience and one of the most renowned brand names in the world, Samsung C&T Corporation is building its impressive portfolio in the country year-on-year, as part of an ever-increasing Asia-Pacific stronghold within the industry.While Samsung Corporation was founded in 1938 as the parent company of Samsung Group, its Singapore operations made it one of the leading contractors in the city-state since 1990. The global entity has become even more extensive in recent years, and with a presence in more than 50 countries to this day, it has become a leading global name and an employer’s preferred choice in each operating nation.“Since its founding in 1977, Samsung C&T, a leading global master builder, has emerged as one of the world’s preeminent builders providing full services in engineering, procurement, and construction,” the Company states. “Harnessing the resources shared by Samsung Group affiliates, the Company has undertaken many large-scale, complex projects with the goal of fostering innovation in construction technology that ensures safe delivery of high-quality works within budget.“The Asia-Pacific region office covers various countries which include Singapore, Malaysia, Indonesia, Vietnam, Philippines, Thailand, Hong Kong, India, Australia and Mongolia. Currently, Samsung C&T has 34 ongoing projects on hand with a total contract value of more than US$18 billion.” The Company’s first foray into Singapore in 1990 commenced with its maiden Atria Condominium project alongside leading developer, Hong Leong Group. Since then, numerous luxurious residential projects and civil works have been undertaken to confirm not only Samsung C&T’s

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Daimler Targets ASEAN Market Growth

Daimler has a long history in the Southeast Asia region with the Company’s renowned Mercedes-Benz brand having been present in the region since the 1950s. Similarly, the Fuso brand that has been owned by Daimler since 2004 has also been active in the region since the 1960s, and in the late 1990s, the first regional centre was established in Singapore to oversee Asia, as part of Daimler Group’s corporate strategy of enlarging its global footprint.Now, with the increasing potential of the segment and the growth of the market, this logical move is set to have a dedicated structure focusing on commercial vehicles.  For Daimler, this means the establishment of a regional centre for commercial vehicles and a complete regional function that manages both that segment and passenger cars.The Singaporean regional centre is a huge milestone for the global automotive heavyweight whose presence in the area spans 18 countries, and Asia Outlook caught up with the Company’s Director of Daimler Regional Centre Commercial Vehicles in Southeast Asia, Kay-Wolf Ahlden to discuss the Company’s strategy on the continent, and the steps being taken to strengthen its position over there.Kay-Wolf Ahlden (KA): Since we entered the region, our focus has been on increasing presence and capturing growth potential. We know from experience that we best meet the needs of the markets/customers when we are present at the local/regional level rather than from a far-away “headquarters”. Having a comprehensive presence in the region makes us more nimble in responding to market shifts and demands and underscores our commitment to the

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