Cellcard : Digitising Cambodia
Ian Watson, CEO of Cellcard, discusses how his organisation is setting the standard for a digital revolution in Cambodia.
Cellcard
Innovation at a Time of CrisisCambodia’s longest standing and only Cambodian-owned mobile network operator has become a shining light for the region in responding to Covid-19 and acting fast to support the medical community at the frontline Project Manager: Donovan Smith As reported cases of COVID-19 rise in Cambodia, Cellcard has switched with incredible speed to safeguard its operations and respond to customers, ushering in a range of new plans and services including the country’s first 5G use case, Telemedicine.Cellcard is the only Cambodian-owned mobile network operator in the country and the longest standing of more than 23 years.The Royal Group of Companies includes more than 30 businesses, including the leading telco Cellcard, and the country’s leading internet service provider EZECOM, the largest e-money company Wing, the Cambodian Broadcasting Service and digital television company Digital Sky.Together they form the Royal Group ICT Division, and united they stand by the vision to lead the full digitalisation of Cambodia and see it move to a middle-income economy by 2030.And so when COVID-19 required each C-level executive in the Royal Group to re-evaluate and respond, there emerged an impressive launch of new products and services with the full backing of the Cambodian Government with Chairman Kith Meng coordinating personally with the Ministry of Health and Ministry of Posts and Telecommunications.With 70 percent of the Cambodian population interacting with a Royal Group company every day, it’s easy to see how impactful a joint response could be in a market that is showing one of the most accelerated uptakes of mobile data and…
Cellcard
Connecting CambodiaIan Watson, CEO of Cellcard, reveals how the Company is facilitating grass roots digitisation across the country Writer: Jonathan Dyble | Project Manager: Donovan SmithWith the global race on for 5G, it’s refreshing to see a country like Cambodia fully embracing the potential of the fourth industrial revolution as the Kingdom continues to undergo rapid development and transformation.While other operators in more mature markets are looking at using 5G to deliver smart homes and cities, Cellcard is taking an alternative approach, collaborating with the Cambodian government to ensure LTE advancements deliver a much greater humanitarian impact, readying the technology for use in enhancing healthcare, education and jobs growth, amongst other things. In getting to this point, Cellcard in the past 18 months has re-engineered its business – a project that Ian Watson, the Company’s CEO, was quick to touch on in our latest discussions, having spoken to Asia Outlook one year earlier. “Basically, we’ve transformed the business in the last year,” says the Chief Executive. “Since we last spoke we’ve rolled out one of the fastest data networks in Southeast Asia, where we went from 300 to 3,000 data sites.” Reflected by this broad expansion, a significant proportion of Cellcard’s motivations centre around enabling digitisation throughout one of the region’s most underdeveloped nations. Watson himself expresses a desire to not only continue to grow the business and bolster the local economy, but take this a step further and implement new technologies for the benefit of everyone. “As the only 100 percent owned Cambodian operator, we are strongly committed to our brand…
Cellcard
Cellcard is becoming quite the force to be reckoned with in Cambodia, dominating the market and driving forward advancements in technology in the countryWriter: Phoebe CalverProject Manager: Donovan SmithCellcard is widely recognised for its credibility and reliability in the local market and as the only Cambodian-owned operator, has taken on the duty to both protect and invest in the country’s future.The entirety of its profits stay in the country and are reinvested back into the company for systems development, talent and infrastructure, with the most recent example being the 4G+ network build.“We are also proud to be known for our quality, with the best network, offers and service that ensures our premium customers stay with us for the long-term,” explains Ian Watson, Chief Executive Officer at Cellcard. “Our business has been enhancing the way local customers connect since 1997 and we aim to continuously launch new platforms for regular improvements, providing both convenience and better value for money.”Alongside providing excellent services to its customers, Cellcard has received recognition as one of Asia’s best employer brands from the Employer Branding Institute, World HRD Congress and Stars of the Industry Group, all of which are endorsed by the Asian Confederation of Businesses.As a company of many firsts, Cellcard launched Cambodia’s first and largest rewards programme named Cellcard Rewards, while also introducing Small Cell Solutions and international standard cinema through its partnerships.The Company’s many projects have led to refreshing its brand in 2015, creating a more modern identity to fit with the fast-paced industry it is operating in.Enabling Cambodian…
