McDonald’s sales hit by weakness in Asia, Europe

Editorial Team
Editorial Team
McDonald's sales hit by weakness in Asia

Fast food giant McDonald’s says that “global comparable sales” slipped again in April, citing challenging economic conditions.

The world’s biggest hamburger chain said on Wednesday that they were down 0.6 percent globally. That included a 0.7 percent increase in the U.S.

“McDonald’s is focused on becoming our customers’ favourite place and way to eat and drink by leveraging the strength of our menu variety, unsurpassed value and convenience, and by emphasizing outstanding customer service,” said McDonald’s President and Chief Executive Officer Don Thompson. “As we begin the second quarter against the backdrop of a persistently challenging macro environment, the McDonald’s System is aligned around executing our long-term strategies to drive sustained, profitable growth.”

In Europe, its biggest market by sales, comparable sales fell 2.4 percent despite positive performance in the UK and Russia.

Asia Pacific, Middle East and Africa comparable sales declined 2.9 percent.

McDonald’s said it reflected the “impact of Avian influenza, primarily in China, and softer results in Japan and Australia”.

“Across the region, McDonald’s is striving to improve performance by emphasising unique value platforms, accelerating growth at breakfast and enhancing customer service and convenience,” it said.

Image: © Getty

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The Editorial team at APAC Outlook Magazine is a team of professional in-house editors led by Jack Salter, Head of Editorial at Outlook Publishing.