Global partners align on growth, resilience, and innovation strategy
At its 2026 Global Partners Conference in Shenzhen, TCL set out a clear message for global partners: localised, consumer-first operations are central to long-term growth and resilience.
Held under the theme “Pioneering for Greatness,” the event brought together nearly 500 partners and stakeholders from 49 markets to review two years of sustained growth and outline the company’s future roadmap. Against a backdrop of global market shifts and industry transformation, TCL emphasised its strategy to “work with global partners to lead with brand value, improve efficiencies in its global operations, and build a smarter, and more connected ecosystem for consumers worldwide.”
Building local value chains to drive responsiveness and resilience
A central pillar of TCL’s growth model is its focus on localised supply chains. The company highlighted how its expansion strategy prioritises building local value chains and investing in regional resources to better respond to market-specific demand.
Today, TCL operates:
25 R&D centres
7 joint laboratories
21 manufacturing bases worldwide
This integrated global network enables faster response to local consumer needs while supporting regional economic and industrial development. The approach reflects a broader shift in global supply chains toward localisation to mitigate risk and improve agility.
From manufacturing to distribution: a connected global network
TCL’s vertically integrated supply chain is designed to enhance both efficiency and scalability. As of 2025, the company operates:
Approximately 80,000 retail stores worldwide
A service network spanning 7,000 locations
This infrastructure allows TCL to reach more consumers globally while maintaining operational consistency and responsiveness across markets.
Leadership perspective: shared growth and long-term resilience
TCL’s leadership underscored the importance of collaboration and long-term value creation in navigating global supply chain complexity.
“TCL is fully invested in our shared success,” said Du Juan, CEO of TCL Industries. “Our theme for this year’s GPC—’Pioneering for Greatness’—is a confident statement on our outlook for the future. Underpinning this optimism are three simple truths: that creating real value empowers us to outlast any market cycle; that integrity is the foundation for enduring partnerships; and that shared growth is what will ultimately lead us forward.”
Du Juan, CEO of TCL Industries
Product innovation aligned with supply chain strategy
TCL’s supply chain strategy is closely tied to its investment in innovation. Over the past three years, the company has significantly increased R&D spending to develop technologies focused on display quality, AI, and energy performance.
Key innovations showcased at the conference included:
The X11L SQD-Mini LED TV
TCL FreshIN 3.0 Ultra air conditioner
TCL TwinMag Prime Fresh Series refrigerator
TCL AI SuperDrum® Wash & Dry Tower
TCL RayNeo AR Glasses
TCL Photovoltaic Technology solutions
The company also reinforced its leadership in Mini LED technology, noting it was the first to introduce and mass-produce the technology.
Strategic partnerships strengthen global supply chains
TCL continues to expand its ecosystem through strategic partnerships. In March 2026, TCL Electronics Holdings Limited and Sony Corporation announced a joint venture to develop home entertainment products, aimed at delivering innovation and operational excellence.
The company also leverages global partnerships beyond manufacturing, including major sports collaborations with organisations such as FIBA and the NFL, as well as becoming an official Worldwide Olympic and Paralympic Partner in 2025.
Strong category performance underpins global expansion
TCL reported strong performance across key product categories:
World’s No. 2 TV brand
World’s No. 2 exporter of air conditioners, with 20 million units shipped
16th consecutive year as the world’s largest exporter of refrigerators
The company is also expanding into emerging segments, including AR smart glasses—where it ranked No. 1 globally in shipments in Q3 2025—and photovoltaic products, which saw revenue grow by 63.6% in 2025.
This article was produced by the editorial team at APAC Outlook and published as part of the Outlook Publishing global network of B2B industry magazines.
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