OtterBox expands into Vietnam

Editorial Team
Editorial Team
OtterBox expands into Vietnam

Handheld device protective case manufacturer OtterBox has announced plans to expand into the Vietnam retail market through distribution partner Petrosetco Distribution Joint Stock Company (PSD).

Managing Director of OtterBox Asia Pacific Steve Nisbet described Vietnam as a “strategic market” for OtterBox in Asia and said it “presents significant opportunities as a result of the rapid growth of smartphone users within Vietnam.”

OtterBox was founded in 1998 and is headquartered in the U.S.

OtterBox Hong Kong operations opened in April 2011 and have established distribution in 14 countries throughout the Asia Pacific region.

“This is a very exciting time for us to be in Vietnam and we are very pleased to have PSD as a strong partner,” Nisbet added. “Together, we will build a market development strategy that increases awareness among potential consumers, retail networks and business-to-business partnerships.”

Image: Bala Sandesh, Regional Sales Manager of OtterBox APAC, South East Asia presents authorised distributor certificate to Petrosetco Distribution Joint Stock Company (PSD). © Otterbox

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The Editorial team at APAC Outlook Magazine is a team of professional in-house editors led by Jack Salter, Head of Editorial at Outlook Publishing.