KFC Myanmar
Maintaining MomentumKFC Myanmar continues to grow strongly having opened its first outlet in 2015. We caught up with Managing Director JR Ching for an update on progressWriter: Tom Wadlow | Project Manager: Josh MannMyanmar’s economy continues to develop at a solid rate. According to the World Bank’s latest analysis, poverty declined by 16 percentage points to 32 percent between 2005 and 2015, while the country’s GDP is estimated to have grown by 6.4 percent during the 2017/2018 financial year. A strong performing garment industry and recent approval of the Myanmar Sustainable Development Plan are positive signs for investors, and such confidence is being emulated by an expanding mid-income section of the population with disposable income. A not insignificant amount of this disposable income is being spent on dining out, and quick service restaurant (QSR) brands such as KFC have seen lift off over the past few years. Indeed, since speaking to JR Ching, Managing Director of KFC Myanmar in December 2017, great strides have been made. “We have very much continued our momentum into 2018,” Ching reflects. “With growth in disposable income, greater connectivity and economic development, we are seeing that consumer spending on food, beverages and other consumer goods is on the rise. “This is not limited to Yangon and Mandalay, and the same trend is being replicated across the country. To capture this opportunity, we have been simultaneously expanding our footprint in Yangon and Mandalay as well as continuing the push to enter smaller cities such as Bago, Monywa, Pyay and Taunggyi.” This growth in footprint translates into…
KFC Myanmar
KFC is bringing much more than 11 secret herbs and spices to Myanmar, as it looks to ingrain itself into the country’s food & beverage sector, and wider communities, as the country’s best loved brand Writer: Matthew StaffProject Manager: Joshua MannAs the first global quick service restaurant (QSR) brand to enter Myanmar, KFC has quickly established itself as one of the leading operators in the country.Since opening its inaugural flagship store in June, 2015, the subsequent two years has brought about unprecedented expansion, even for a business with the reputation and worldwide appeal that KFC has.A further 16 outlets later, the Company caters for a ravenous clientele from Yangon to Mandalay and Taunggyi and has consequently been labelled ‘Rookie of the Year’ by Yum!“This was for our successful market entry and expansion strategy,” Managing Director (MD), JR Ching says, “and we now have plans to have opened at least 20 stores by the end of 2017, expanding to at least 22 by March, 2018”.He continues: “We undertake a comprehensive analysis for each new store, which also includes studying the trade zone, evaluating competitive dynamics, considering supply chain challenges and conducting design and construction feasibility. All of this data fuels into a site development package which we discuss with Yum! to ensure that every new store fits into our long-term site selection and expansion strategy.”As is the KFC way, while the brand continues to expand, the products retain consistency across their quality and appeal. The way they’re bundled and offered however, have been modified and improved to bring…
