Transforming the ‘Old Asia’ into the ‘New Asia’: Key Themes to Consider

Editorial Team
Editorial Team
Transforming the ‘Old Asia’ into the ‘New Asia’: Key Themes to Consider

Asia is evolving rapidly, which has implications for investors globally. As ‘old Asia’ evolves into ‘new Asia’, investors need to consider where growth will come from in the future. At Nikko Asset Management, we have identified four key themes for tomorrow’s Asia. Taking into consideration demographics, wage growth and a burgeoning middle class that is resulting in changes in patterns of consumption, we view healthcare, tourism, insurance and the environment as the major investment themes for Asia.


The ageing demographics of certain Asian countries, such as China and Korea, are well-known. To give some idea of the opportunities that the Healthcare sector offers, it currently represents less than six percent of Chinese GDP. This means that the coming decades will require increased availability of healthcare in a region which, according to the World Health Organisation, currently has one of the lowest health spends as a percentage of GDP. Although healthcare spending in the region is currently low, it is growing, with urbanisation driving increased access to medicines.

At the same time, the growing middle class means that people have more money to spend on healthcare. In India, medical infrastructure and facilities are lacking in many areas, but a government campaign is underway to focus on medical investment and improvement of services in rural areas. The government is also starting to privatise hospitals as demand for better healthcare increases, which will underpin growth.

Another key growth driver for healthcare is medical tourism, with five of the top 10 destinations in Asia, according to Patients Beyond Borders. With surgeries in Asia costing a fraction of the price of the same procedure in the US, visitors from developed countries are increasingly looking to the region for more affordable alternatives. Some might be sceptical about the quality of the healthcare that Asian countries might provide, but in fact, according to the Medical Travel Quality Alliance, in 2013 Asian medical destinations offered more and better medical procedures and care than most other medical destinations. According to Patients Beyond Borders, the global medical tourism market will reach approximately US$47 billion by the end of 2014. If countries in the region continue to invest in healthcare infrastructure and medical professionals, Asia stands to benefit considerably from this growing market.

In our view, healthcare currently provides some of the best investment opportunities in Asia and we expect huge spending over the next two decades due to low penetration and ageing populations.


International tourism has recovered to exceed pre-crisis levels. Although Europe still receives the largest number of arrivals at 44.5 percent of total tourism arrivals worldwide, Asia-Pacific receives the second-largest number at 28.4 percent. In 2011, 283.9 million arrivals were recorded, an increase of 21.5 million from 2010, up 8 percent. This netted the region US$362.6 billion in inbound tourism expenditure, equal to 28.9 percent of the total global inbound expenditure, with Europe at 40 percent. With ageing populations in many developed countries, most of whom have seen their incomes rise, tourism is likely to continue to be a growth area for Asia-Pacific, particularly given the increasingly large volumes of Chinese tourists. The number of outbound Chinese tourists has doubled in the past four years and we expect it to double again over the next five years.


Another area that is tied to both age and income is insurance. Developed markets have seen their growth years in this sector, but Asia’s share of total global premiums is set to grow strongly, both in terms of life and non-life insurance. According to a report by insurer, Swiss Re, ageing populations will boost demand for life insurance products in emerging markets, while non-life insurance will profit from increasing urbanisation, an expanding middle class and rising economic wealth. 

While there is currently a wide disparity in insurance coverage across Asia, we expect to see greater penetration in most regions, particularly less developed countries. 


Any frequent traveller to Asia will understand the problem of pollution, which is particularly acute in major Chinese cities, such as Beijing. The Chinese government is starting to act on this and this is highlighted by the recent, unexpected deal with the US to tackle climate change. The agreement includes new targets for carbon dioxide emissions, with China for the first time announcing its emissions will peak in 2030 and the US stating that it would emit up to 28 percent less carbon dioxide in 2025 than in 2005. China has pledged that it will ensure clean energy sources, such as solar power, will account for 20 percent of the country’s total energy production by the 2030 deadline. With such a deal struck between the top two carbon polluters in the world, it is likely to be only a matter of time before the same issue takes centre stage in the rest of Asia, much of which is suffering similar pollution issues. This will provide many good investment opportunities for global providers of pollution control equipment and clean energy sources. 


Asia is evolving rapidly, which has implications for investors globally. It should no longer be viewed as just a cheap manufacturing hub but a region with high value-added industries catering to an increasingly wealthy middle class. Investors have for some time looked at Asia as a straight growth story, but that isn’t the case anymore. In our view, it is the quality of growth that matters – as ‘Old Asia’ evolves into ‘New Asia’, investors need to consider where growth will come from in the future. 

Taking into consideration demographics, wage growth and a burgeoning middle class, healthcare, tourism, insurance and the environment are the areas that we believe will drive equity market re-ratings.

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The Editorial team at APAC Outlook Magazine is a team of professional in-house editors led by Jack Salter, Head of Editorial at Outlook Publishing.